Build a marketing department that drives revenue.
A practical playbook for Saudi and Gulf executives who are done gambling on marketing - and ready to build a function that scales the business.
Alyaseen Agri
Ithra
Eager Media
Bynh.sa
Dirwazh Alsharq
Wacafe
Suplift
IBM
Withgrowth
Riyadh Combat Club
Saudi Esports FederationSound familiar?
Budget with nothing to show
You've spent real dollars on agencies and campaigns - and can't point to a single sale they produced.
Sales carries everything
Your sales team is carrying the entire company, and you know that won't hold as you grow.
You manage the marketer
You hired a marketing person - and now you're the one managing them. Nothing has changed.
The budget is a bet
Every quarter, the marketing budget feels like a bet - not an investment.
No blueprint to scale
You know you need to scale, but not what a marketing department should even look like.
Competitors everywhere
Competitors who aren't better than you keep showing up everywhere - and you're not sure how.
You deserve more from marketing.
You've built real products and earned real customers through sales and reputation. You shouldn't have to guess whether your marketing is working - or whether it's just expensive noise.
A company that builds something worth buying deserves a marketing function that can prove its worth.
We've lived this problem. And we've fixed it.
We understand the problem because we've lived it. We've sat in the boardrooms of sales-led Gulf companies and watched smart leaders burn budget on marketing that couldn't prove a single dollar of return.
And we've fixed it. Across 40+ marketing departments in the GCC and internationally - from Alyaseen Agri and Ithra to IBM and the Saudi Esports Federation - we worked on the marketing function, some of them from the ground up, and turned it into a measurable revenue engine. And we've built three companies of our own - losing more than $300,000 of our personal money along the way. We understand what's at stake, because we've paid for the lessons ourselves.
A blueprint built for how the Gulf actually works.
Building Your Marketing Department gives you a step-by-step system for building - or fixing - a marketing function that drives revenue. No theory. No buzzwords. The exact moves we've used with sales-led Gulf companies, in dollars, against real market realities.
Baseline analysis
Know exactly where your marketing stands today.
Unify vision & strategy
Get leadership, sales, and marketing pulling in one direction.
Implement structure
Put the right people, roles, and reporting lines in place.
Leverage channels
Invest where your buyers actually are - WhatsApp, LinkedIn, and beyond.
Drive evaluation
Measure everything in revenue, not vanity metrics.
Three steps to a department that delivers.
Take the assessment
Start with the Scale Readiness Assessment - see exactly where your marketing stands today.
Apply the BUILD framework
Use the included tools and scorecards to work through each step.
Build your revenue engine
Stand up a marketing function that proves its value in dollars.
Our promise to you.
Practical, not theoretical
Every framework is one we've actually used with Gulf companies.
Built for your market
Dollar budgets, Vision 2030 context, WhatsApp-first channels, regional realities.
For executives, not just marketers
Written so you can lead the build - without getting lost in jargon.
Measurable from day one
Tools and dashboards that prove marketing's value in revenue.
Here's how things change.
What leaders are saying.
On working with Redha Alayesh, BMD's founder.
His remarkable ability to combine creativity with analytical thinking allows him to design innovative marketing strategies that deliver measurable impact.
An exceptionally talented and driven professional in digital marketing. His blend of creativity, technical expertise, and strategic vision enables him to deliver impactful results.
Redha is a role model for every entrepreneur. The way he leverages his skills and connections to create value and drive success is a wonderful experience to watch and learn from.
Everything you get inside.
The book is being written right now - it publishes before February. Leave your details in the assessment form and we'll tell you the moment it ships.
The complete BUILD framework, walked through step by step
The Marketing Truth Dashboard - see what's actually working
The Scale Readiness Scorecard - know if you're ready to grow
The Marketing Asset Bundle - templates you can use immediately
Gulf-specific case stories and dollar-based benchmarks
Access to a community of Gulf leaders building the same thing
Choose how you start.
Three ways to work with the material - from reading it yourself to building the department alongside us.
Read it yourself
Read it with peers
Build it with us
Deciding with your board?
Request the BMD company profile - who we are, how the BUILD method works, and how an engagement runs. One document you can share internally, in English or Arabic.
Take the assessment. Get the resources.
Leave your details and we'll send the Scale Readiness Assessment - a five-minute self-assessment that shows whether your company is ready to build a marketing department - along with the resources, and add you to the mailing list. Leave a number and we'll add you to the WhatsApp list too. Prefer not to wait? Take it online now.
You're on the list.
The assessment and resources are on their way to your inbox. If you left a number, we'll add you to the WhatsApp list too.
Start the assessment now