The Scale Readiness Assessment

Is your company ready to build a marketing department, and where exactly is it weak? That is measurable, and it takes 5 minutes.

The Scale Readiness Assessment scores your company across the five components of a working marketing department: baseline visibility, strategy alignment, structure and ownership, channel investment, and evaluation rhythm. You answer a short set of questions about your company as it runs today, not as it is planned, and you get three things back: a score out of 100, the band your company sits in (from Undefined, where marketing happens by accident, to Compounding, where it runs as a measured revenue system), and the one constraint to fix first.

It was built for founders, CEOs, and executives of companies between 50 and 250 employees, and it works on both sides of the build-or-rent decision. If you are building a department, the score tells you what to build first. If you work with an agency, it becomes the brief you hand them. If you plan to do nothing, it at least prices what "nothing" costs you per quarter.

Bring the score to your next budget meeting instead of opinions. The meeting gets shorter. One honest note: the assessment asks for your name, company, and email before it builds your report.